-
Simplify titles
Do not use jargon.
-
Make clickables
obvious
Do use 3d buttons or pointer graphics.
-
Design page like a
billboard/newspaper
Content will be scanned.
1st reasonable option will be selected - will not weigh
options.
Visitors will not read instructions - they will muddle
through.
-
Omit needless words
Layout content and then remove half.
-
Need "search"
function
People are either searchers or browsers.
Searchable content should include all pages AND items
for sale.
-
Need home page link
and "you are here" indicator
Need as reference starting point.
-
Site navigation
needs:
a) ID (you are here) b) home link c) search d) utilities
(contact, faq, etc) e) sections (your services/products)
-
Do not use pull-down
menus
They're hard to scan.
-
Limit any choice to
4-5 items
Any more and the user must start "working" which can
lead to frustration.
-
Use rotating
promotionals
Take up less space and catch the eye by loading
different promo at each page load.
-
Name pages and links
the same
Customer not confused or given false expectation.
-
Never use color as
only cue
Use color and size, etc...
-
Do not use rollovers
and pop-ups
They can break (Java) and frustrate users.
-
Company tag line or
page titles
6-8 words describing benefit and differentiation
-
Web pages are read
left to right
Most important content is in center and then to the
left. Least important to the right.
-
Selling something
online?
Check layout, features and utilities at amazon.com, the
masters of selling online.
